Design & Engineering
The initial design aka master mold, which is carved by hand out of ABS plastic, as this adds rigid properties, provides an idea of weight, and action.
REVENGE
Originally started as a fishing component manufacturer called RODCANDY, we gradually transitioned into the world of CUSTOM LURES. while working with professional Anglers from around the globe, we realized a need exists for lures that target Predatory fish species found around the world. Hence, BRAZEN TACKLE, REVENGE Custom Baits was formed.
We are on a mission to set new standards, push creative boundaries and provide you with the perfect fishing lures.
Timeline
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2014RodCandy, was started. A fishing component design company.
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20151- Submitted a patent submission for a painting process 2- We Began distributing our custom components2016 - 2021Officially Launched Revenge Custom baits, with new products added every year. 2021- Due to the pandemic we were forced to close our doors.
Stats
Raised number of products from 2016-2021 by 65%
Saved Project completion time by adapting to new processes by
Increased our color scheme options by 40%
Introduced new materials to improve Lure performance
DESIGN
3D Modeling
Post the initial carving, we then create a 3D model using 3D CADCAM
Perfection of the ABS model
the Master mold is scanned and a duplicate is born through machine cutting which ensures the weight, size, and action are correct. Even though this is not the quickest or cheapest way to achieve similar results with the software and technology available. However we believe handmade products are best.
INJECTION MOLDING BEGINS
The first injection bodies are created and tested for integrity and harboring components. Tolerances must be exact for ballast, hook positioning and lip angle. Once product passes precise testing, production is complete
PRODUCTION
FUSION PROCESS
We use a process which melts the mold to fuse it together ensuring a unified unit.
WATER INTRUSION TESTING
At this point the lures are submerged into hot water which then quickly identifies any imperfections.
Multi Layer Painting
We strive on a painting process that focuses on detail and precision. Coats are applied one step, one layer at a time. Depending on the complexity and can have anywhere between 5-20 layers. We Currently offer over 400 color variations.
QUALITY CONTROL
this is the final step, where a protective clear coat is added. Post the second quality control inspection, the lures are sent for packaging.
OUR PARTNERS
